If you believe in the value and benefits of your products you will feel good sharing the products with others. Top sellers realize that not everyone is a buyer. They are not insulted when people say “no”. They check back with that person at a later date. NO doesn’t mean N E V E R.
The more people you share your products with, the more customers you will and the more sales you will have. The more people you share the brochure with, the greater your odds of making a sale.
When you first start selling, you sell to your friends and family. But, you will never be able to sustain a business selling to just your friends and family. Eventually you will want to sell to people who you have only met casually, or are just meeting for the first time.
Some new salespeople make the big mistake of thinking they MUST make the sale at the first encounter. Most often it takes more than one contact with the prospective buyer before they buy.
5 Easy steps to selling success
Although the strength and reputation of Avon’s brands make them easy to sell, you need a strong, confident sales presence for maximum selling success. It’s easy. Here’s how:
1. Approach your Customer/start a conversation – start your approach with a compliment
2. Determine your Customer’s needs – ask open-ended questions and listen to what your customer is telling you
3. Present & sell the benefits – Use the brochure. You want to solve your customer’s problems: She’s looking to you for answers and recommendations.
4. Answer questions and overcome objections – Use the FELT-FOUND technique to reassure the customer. “My sister Cathy felt the same way when I first talked to her about makeup. After trying the products, she found that makeup can look fresh and natural.”
5. Close the sale – Different ways to close the sale:
• Assume that your customer will buy the product: “you are going to love this new flexible mascara!”
• Highlight the urgency of a limited-time offer: “This is the last week of our buy one, get one free offer. I know you don’t want to miss out on the savings.”
• Give your customer choices as to which products to buy: “You can choose any of these great shades – coral, satin pink or cappuccino.”
After closing the sale, continue to build your business by asking for referrals:
“Do you know someone who would like to see an Avon brochure or learn about the Avon Earning Opportunity?”
Your Avon Brochures and product samples are powerful sales tools
You have the amazing opportunity to increase your sales when you can put the latest Avon brochure directly into the hands of your customer.
Be familiar with each brochure.
Take full advantage of the brochure’s easy-to-follow, exciting layout, scented pages and product samples. With hundreds of items in each issue, there are Avon products for every customer on your list.
Become an eRepresentative
Your online store is open to customers 24/7. Complete the Beauty of Knowledge Course eRepresentative Web office Tour
Invest in more brochures
You need them for selling to existing customers and prospecting for new ones.
Take advantage of Avon’s What’s New and mark’s Trend Insider
Gives selling tips, best practices and products for sampling at extra discounts.
By using the tools available, you will be able to maximize your sales and earnings to their highest potential.
Action Steps:
• Practice the 5 Steps to Selling Success with 2-3 potential new customers a day
• Know your brochure products & sales
• Complete the course eRepresentative Web Office Tour
• Order more brochures – at least 50 per campaign
• Order Demos and Samples for selling the next campaign brochures
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