I’m sure that at one time or another you have been in a group selling situation. Maybe you attended a Tupperware, Pampered Chef or Purse party. You were with a group of women in a relaxed situation, chatting, sipping drinks and chatting. Generally having a good time. One person would get excited about a particular product and others joined in and added their comments too. Maybe someone pointed out or mentioned something about the product you hadn’t even noticed and that sparked your interested too. It’s amazing how excitement creates more excitement! That’s the value of group selling.
Think about an Avon product you really like and enjoy. When you share your product story with others it creates curiosity and excitement. That’s how easy group selling is!
Think about inviting over a handful of friends and share brochures and samples with them. Share the products you’ve already purchased and tell them about them. Let them see them and share the benefit of the product and it will create curiosity and excitement which will lead to a sale. Your customer wants to know how the product will “benefit” them. If it has no clear “benefit” for them, chances are likely they will not buy it.
Once you try group selling you will see for yourself, just how easy group selling is! Try it first with family and friends and then ask a customer if they would like to host a simple gathering with their friends and you can bring the samples, books and a few products.
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