10 Steps to Success in Direct Marketing

If you're looking for a lucrative homebased business, direct marketing may be just what you've been looking for -- offering you the possibilities of making your dreams come true.

WHAT IS DIRECT MARKETING?

Direct marketing is offering a product or service directly to the consumer via mail order, Internet sales, personal sales, etc., with no middleman involved. Many direct marketing companies are now being operated right out of the home. Home based business is the waive of the future and can offer you a wonderful opportunity to actually be able to compete with the large, well established companies with large bank accounts. That's what is so wonderful about the Internet. You don't have to have a large bank account to succeed. You just have to have a little "know how."

* 10 Steps to insure your success

1. SET YOUR GOALS
What do you want to accomplish? Do you want a new home? Do you want to save for your children's college education? A new car? You can have whatever you want, but you must want it enough to do the things that have to be done in order to get it.

Set your goals, write them down and set a target date for reaching them. Set short term reachable goals and long term higher goals, yet don't set them too high. This will cause you to become discouraged if you don't achieve them. Work consistently towards accomplishing your goals each day, each week and each month until you reach your short term goals. When you have attained your short term goals, set them a little higher each time. Ultimately you will achieve your long term goals. Goal-setting is a must in every area of life.

2. BE SELF DISCIPLINED
Get up early each day. Get ready for your job as if you were working outside your home. Have a list of all the things you want to accomplish during the day. This will give you an organized approach to each day. It's amazing how much you can get done using a "To Do" list.
3. BE SELF MOTIVATED
Set up a schedule and stick to it. Be Enthusiastic. Enthusiasm generates its own energy. Energy and good health are synonymous with motivated, happy people -- achievers.

4. BE ENTHUSIASTIC
Positive thinking will literally be your key to success. You have to convince yourself that you can succeed at whatever you desire, because you can.

5. DO NOT ALLOW YOURSELF TO BECOME DISCOURAGED
Remember... The more "NO's" you get, the closer to a "YES" you become.

6. SCHEDULE YOUR TIME WISELY
A schedule is your roadmap to success. If you have no direction, you'll travel in circles and ultimately never reach your goals. Plan your work then work your plan.

7. HAVE A POSITIVE ATTITUDE
Success is 90 percent attitude and 10 percent aptitude. Learn the art of positive thinking. You can do whatever you put your mind to. It's mind over matter. Your attitude will either guarantee your success or guarantee your failure. Remember ... you're only a failure if you give up.  

8. SET UP AN OFFICE AREA
Most direct marketers work from their own homes, but it is still essential to set up a specified work area. Take pride in your business to ensure your success.

9. HANDLE YOUR MONEY WISELY
Set up a written budget. Set aside a percentage of your business income to put back into your business. This is a must. Failure to reinvest your money will result in the failure of your business.

10. TAKE CARE OF YOURSELF
Get plenty of sleep, eat right and take some time to stop and smell the roses... Be Persistent... Persistence Pays Off... Don't Give Up... Most Businesses fail Just At The Moment They Are About To Succeed...

Sales is one of the highest paid of all professions. "Give a man a fish and he'll eat for a day. Teach a man to fish and he'll eat for a lifetime."


Copyright © Shelley Lowery

About the Author:

Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery. http://www.webdesignmastery.com And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book. http://www.ebookstarter.com Visit Web-Source.net to sign up for a complimentary subscription to Etips and receive a copy of the acclaimed ebook, "Killer Internet Marketing Strategies." http://www.web-source.net

1st Sales Achievement Level

PRESIDENT’S CLUB PRIVILEGES
• 40% EARNINGS GUARANTEED (and 25% on fixed earnings items)
• Order up to 3 demos of any product in each What’s New
• The Mrs. Albee Award presented by District Sales Manager
• Invitation to the President’s Recognition Program Gala Event
• NEW Birthday and holiday Invoice message
  plus 5 Points*
• Toll-free number for account services
• Advance Brochure Program—Receive a brochure two campaigns early for a small fee**
• Achievement Jewelry, presented at PRP Gala Event for highest level of achievement
• Congratulatory Invoice message upon reaching level and letter for highest level of achievement at end of cycle

* Birthday Points will be awarded in the fi rst campaign of the month of your birthday. Holiday Points will be awarded in C-25.
** Look for an Invoice message upon achieving President’s Club. Trendsetter Representatives cannot participate.

Vitamins for the Mind by Jim Rohn

Happiness

Learn how to be happy with what you have while you pursue all that you want.

Happiness is not an accident. Nor is it something you wish for. Happiness is something you design.

How sad to see a father with money and no joy. The man studied economics, but never studied happiness.

The greatest source of unhappiness comes from inside.

Happiness is the art of learning how to get joy from your substance.

Happiness is not something you postpone for the future; it is something you design for the present.

Your Marketing Guide to Sizzling Summer Sales...Training 2

Encourage Customer Loyalty and Repeat Business

We know that it costs more to acquire a new customer than to keep an existing one, so start rewarding your customers for their loyalty to keep them coming back. Here are a few simple ideas to get you thinking:

•Customer Loyalty cards. We see nail salons, cafes, and beauty supply stores use stamp cards to keep their customers coming back. Every time you have a manicure, buy a coffee or sandwich, purchase beauty supplies you are one stamp closer to a freebie. When the card is full, it’s your turn to reap the rewards.

• Create Repeat Customers . Encourage first time customers to come back by sending them an email offering them a discount off their next service or meal. You’ll create another opportunity to provide them with a memorable experience and to build affinity with your business. Use an offer code or include a coupon in an email following their first service so that you can calculate the program’s return on investment.

Launch a Customer Win-Back Campaign

This approach ties into the notion of customer loyalty. While your competitors may be taking the summer season in stride, your message will resonate loud and clear. You miss them and want them back. To win back a previous customer, it’ll cost you less than acquiring a new one. Here are a few ideas to get you started:

• Send lapsed customers a survey. Find out why they’ve taken their business elsewhere. Was it a service or price issue? Is there something you can do to win them back? Just asking the question shows that you care and you’ll probably learn something new about your business in the process.

• Offer an incentive to come back. Send them an email or postcard and offer them a discount off a product or service. It might be just the reminder that you mean what you say. Create an alert in your survey if someone answers a question reflecting a poor service experience. If they come back, work extra hard to change their mind. The difference now is you know why they left in the first place.

Get Personal

When times get tough, it’s your loyal customers who get you through a slow down. This summer, try to improve your service level through personalization. Here are a few suggestions:

• Get to know your frequent clients. Try to address them by their first name. One customer describes a nail salon they have been to a few times in the neighborhood and they never remember her name or even recognize her. It is a lost opportunity to create a memorable service experience. Simply calling someone by their name when they walk in the door can really make an impact, especially when they come in with a friend. Customers will feel popular and reassured they made the recommendation.

• Thank your customers for their business. This can be anything from a handwritten note or phone call, to a personalized email or postcard. Thanking your customers is just another opportunity to remind them that you value their business.

Earning Avon Bonus Checks

Boost your Avon income by earning
Avon Bonus Checks for helping
others join Avon and for showing
them how to do what you do.

Imagine your Avon income based on not only what you personally sell but, also based on what your team sells each campaign!
 

The more people you help, the higher your Bonus Checks will grow!  

I am an Avon Sales & Leadership Representative which means that I sell Avon products to my customers and I share that same earning opportunity with others.  6 years ago, someone helped me join Avon and I have always felt that I should pass on the favor.  Inviting others to join Avon is like recommending a favorite book, recipe or restaurant....except, I get paid for the referral!  The more people I help, the higher my Bonus Checks grow.  In this economy, think about how MANY people you know that need extra money.  Why wouldn't you want to help them?

As an Avon Advance Unit Leader, my Bonus Checks are large enough to pay some of my living expenses. My goal is to reach Executive Unit Leader which means that I need to help 5 other people to reach my Leadership level.  I've already helped 2 people achieve the UL level...so, why not you too?

Our team is full of successful Sales & Leadership Representatives who have developed their own customer bases and their own teams of Representatives.  So, why not you?  Why shouldn't you be earning Bonus Checks too?  Call or e-mail me today?  Let's chat about your Avon future, career and income!  954-770-2625

What are you going to DO TODAY to grow your business & create income?

 Touch your business daily. Touch your business in SOME way - every day. To generate income & develop & create customer loyalty, you must make contact with your business on a daily basis. Your store is essentially "closed" any day you're not working your business.

Working your business means doing any of the following:

·       Preparing, delivering your brochures to current customers & potential new customers.  Order at least 50 books, preferably 100 each campaign.  Yes!  Each campaign.  Carry at least 3 brochures in your purse - each day of the week- so when you meet new potential customers you can give them the key to your store!  Remember to put a “sticky note” on each book you hand out, to jot down their name & phone # -- so you can follow-up!  Otherwise it is a wasted book – you may as well toss it out the window of the car as you’re driving.  Drive through the local fast food drive-thru’s and give the girl at the payment window a book!  Leave a few books at the doctor’s office, at the coffee shop, at the cleaners, at the Laundromat, at the bank …the purpose is to  G-R-O-W your business by attaining more Customers.!

·       Sharing & demonstrating samples (samples sell products) actually opening the sample and sharing it either on the back of their hand for skincare & bath & body or letting them rub the fragrance sample on the inside of their wrist - will give you a much bigger return in sales than if you just leave a sample in their bag.  True!

·       Making customer order calls & creating orders – use the customer call script, word for word or as a guide to get an order on the phone.  You can’t call a customer and say “do you want to order something from the Avon book?”  That won’t create an order!

·       Making customer care & follow-up calls.  After you deliver an order or demonstrate & leave a sample & a book with your customer – call them back within 2 days and ask how they like the products they ordered, have any questions & if they would like to order the product they sampled.  Remember, the sale doesn’t end with the product delivery.

You don't have to work all day, everyday, but you should make a point of doing SOMETHING connected to your business every day that propels you forward and creates income!

Remember Your business M&M’s

More books = More Customers = More Sales = More Earnings!

Vitamins for the Mind by Jim Rohn

Personal Development

To attract attractive people, you must be attractive. To attract powerful people, you must be powerful. To attract committed people, you must be committed. Instead of going to work on them, you go to work on yourself. If you become, you can attract.

We can have more than we've got because we can become more than we are.

The big challenge is to become all that you have the possibility of becoming. You cannot believe what it does to the human spirit to maximize your human potential and stretch yourself to the limit.

Pity the man who inherits a million dollars and who isn't a millionaire. Here's what would be pitiful: If your income grew and you didn't.

The most important question to ask on the job is not "What am I getting?" The most important question to ask on the job is "What am I becoming?"

It is hard to keep that which has not been obtained through personal development.

After you become a millionaire, you can give all of your money away because what's important is not the million dollars; what's important is the person you have become in the process of becoming a millionaire.

Income seldom exceeds personal development.

What you become directly influences what you get.

The Miracle of Personal Development by Jim Rohn

One day my mentor Mr. Shoaff said, "Jim, if you want to be wealthy and happy, learn this lesson well: Learn to work harder on yourself than you do on your job."

Since that time I've been working on my own personal development. And I must admit that this has been the most challenging assignment of all. This business of personal development lasts a lifetime.

You see, what you become is far more important than what you get. The important question to ask on the job is not, "What am I getting?" Instead, you should ask, "What am I becoming?" Getting and becoming are like Siamese twins: What you become directly influences what you get. Think of it this way: Most of what you have today you have attracted by becoming the person you are today.

I've also found that income rarely exceeds personal development. Sometimes income takes a lucky jump, but unless you learn to handle the responsibilities that come with it, it will usually shrink back to the amount you can handle.

If someone hands you a million dollars, you'd better hurry up and become a millionaire. A very rich man once said, "If you took all the money in the world and divided it equally among everybody, it would soon be back in the same pockets it was before."

It is hard to keep that which has not been obtained through personal development.

So here's the great axiom of life:

To have more than you've got, become more than you are.

This is where you should focus most of your attention. Otherwise, you just might have to contend with the axiom of not changing, which is:

Unless you change how you are, you'll always have what you've got.

Your Marketing Guide to Sizzling Summer Sales

Summer can be a slow season for many businesses. With people going away on vacations or simply taking time off, many some businesses feel the pinch of slower business activity. But summer doesn’t have to mean lower sales – it can be an excellent time to enrich your existing customer relationships and take advantage of a slower pace to execute professional, tried and tested marketing techniques.


Generate Word of Mouth Marketing
Chances are your happiest customers are the best and cheapest marketing tool you have at your disposal. People who are already fanatical about your company’s products will be the first to tell their friends, coworkers, and personal network about the quality of service they receive. So here are a few ideas to get your best customers talking more about you:

• Ask customers to spread the word. Don’t be afraid to ask your most satisfied customers to tell their friends, colleagues, or family members about your business. Consider offering them some exclusive benefit that they can brag about to their friends; try a VIP email newsletter list that puts customers “in the know” about new products, sales or promotions before anyone else. Then add a link to every email marketing promotion you send that allows them to forward the message to a friend. Soon, their friends will want to get in on the action, your VIP list will grow, and so will your business.


• Give people something to talk about. Offer a local business an office lunch break party and bring samples, products & books for the girls and guys to try. Offer free gift wrap for all gift purchases. Think about ways you could offer a memorable service experience and get people talking.


• Make it easy. When delivering your Customer orders, consider including something memorable or noteworthy in the bag. It can be a sample packet with instructions on how & when to use them. It can be anything you like but it should remind them who you are and that you offer more than your competitors. Better yet, include two items and ask them to give one to a friend.


• Make your network work for you. It’s not just your satisfied customers who can refer you business. Consider asking any business partners, vendors, and friends to help you get the word out. This can be as simple as placing postcards in the Beauty shop or asking a local dress shop to send people your way.

THE AVON COMMITMENT

This is the Company that puts mascara on lashes and food on tables
that fights wrinkles with one hand and breast cancer with the other.

That knows the value of a perfect lip, but still opens its mouth and speaks out 
against domestic violence and for women's financial independence.

This is the company that not only brings beauty to doors, but also opens them.


The company that supports 6.2 million Representatives in over 100 Countries.


This is Avon.  The Company, that for 125 years, has stood for beauty, innovation, 
optimism and above all for WOMEN.


                                 AVON
125 Years of Celebrating Women and Their  Dreams

Enterprise Is Better Than Ease by Jim Rohn

If we are involved in a project, how hard should we work at it? How much time should we put in?

Our philosophy about activity and our attitude about hard work will affect the quality of our lives. What we decide about the rightful ratio of labor to rest will establish a certain work ethic. That work ethic—our attitude about the amount of labor we are willing to commit to future fortune—will determine how substantial or how meager that fortune turns out to be.

Enterprise is always better  than ease. Every time we choose to do less than we could, this error in judgment has an effect on our self-confidence. Repeated every day, we soon find ourselves not only doing less than we should, but also being less than we could. The accumulative effect of this error in judgment can be devastating.

Fortunately, it is easy to reverse the process.

Any day we choose, we can develop a new discipline of doing rather than neglecting. Every time we choose action over ease or labor over rest, we develop an increasing level of self-worth, self-respect and self-confidence. In the final analysis, it is how we feel about ourselves that provides the greatest reward from any activity. It is not what we get that makes us valuable; it is what we become in the process of doing that brings value into our lives. It is activity that converts human dreams into human reality, and that conversion from idea into actuality gives us a personal value that can come from no other source.

So feel free to not only engage in enterprise, but also to enjoy it to its fullest along with all the benefits that are soon to come!