Your Marketing Guide to Sizzling Summer Sales

Summer can be a slow season for many businesses. With people going away on vacations or simply taking time off, many some businesses feel the pinch of slower business activity. But summer doesn’t have to mean lower sales – it can be an excellent time to enrich your existing customer relationships and take advantage of a slower pace to execute professional, tried and tested marketing techniques.


Generate Word of Mouth Marketing
Chances are your happiest customers are the best and cheapest marketing tool you have at your disposal. People who are already fanatical about your company’s products will be the first to tell their friends, coworkers, and personal network about the quality of service they receive. So here are a few ideas to get your best customers talking more about you:

• Ask customers to spread the word. Don’t be afraid to ask your most satisfied customers to tell their friends, colleagues, or family members about your business. Consider offering them some exclusive benefit that they can brag about to their friends; try a VIP email newsletter list that puts customers “in the know” about new products, sales or promotions before anyone else. Then add a link to every email marketing promotion you send that allows them to forward the message to a friend. Soon, their friends will want to get in on the action, your VIP list will grow, and so will your business.


• Give people something to talk about. Offer a local business an office lunch break party and bring samples, products & books for the girls and guys to try. Offer free gift wrap for all gift purchases. Think about ways you could offer a memorable service experience and get people talking.


• Make it easy. When delivering your Customer orders, consider including something memorable or noteworthy in the bag. It can be a sample packet with instructions on how & when to use them. It can be anything you like but it should remind them who you are and that you offer more than your competitors. Better yet, include two items and ask them to give one to a friend.


• Make your network work for you. It’s not just your satisfied customers who can refer you business. Consider asking any business partners, vendors, and friends to help you get the word out. This can be as simple as placing postcards in the Beauty shop or asking a local dress shop to send people your way.